Just 17 miles from downtown Pittsburgh, New Kensington offers a thriving local economy, affordable housing, and big-city amenities. For too long, our great city has lived in the shadows, but it’s time to shine a spotlight on what makes us great. New Kensington has grown into a hub of diversity, innovation, and potential. Concept 2 illuminates these qualities through color, structure, and shape.
The strong square symbol reinforces the legacy and stability that New Kensington has to offer. Indicative of the connection to Pittsburgh, the N and K take on path-like shapes, flowing through the symbol, uncontained in their potential for growth. By using color strategically in the negative space of the K, the arrow acts as a spotlight shining on New Kensington and other information used within this area.
With this bold and expressive icon, this new identity will provide impact across all channels. Plus, there’s a great deal of flexibility within the system. The symbol can be used on its own as a visual element or pieces of it can be used in directional or informational environments. Color is also used strategically for different city departments or even neighborhoods within New Kensington. Below you’ll find several possible applications of the brand: within advertising, day-to-day uses, wayfinding elements, and promotional items.