Just 17 miles from downtown Pittsburgh, New Kensington offers a thriving local economy, affordable housing, and big-city amenities. For too long, our great city has lived in the shadows, but it’s time to shine a spotlight on what makes us great. New Kensington has grown into a hub of diversity, innovation, and potential. Concept 2 illuminates these qualities through color, structure, and shape.

The strong square symbol reinforces the legacy and stability that New Kensington has to offer. Indicative of the connection to Pittsburgh, the N and K take on path-like shapes, flowing through the symbol, uncontained in their potential for growth. By using color strategically in the negative space of the K, the arrow acts as a spotlight shining on New Kensington and other information used within this area.

With this bold and expressive icon, this new identity will provide impact across all channels. Plus, there’s a great deal of flexibility within the system. The symbol can be used on its own as a visual element or pieces of it can be used in directional or informational environments. Color is also used strategically for different city departments or even neighborhoods within New Kensington. Below you’ll find several possible applications of the brand: within advertising, day-to-day uses, wayfinding elements, and promotional items.

 

 
NewKen_Logo_Concept2.jpg
NewKen_Logo_Departments_Accounts_Concept2.jpg
NewKen_Logo_Departments_Parks_Concept2.jpg
NewKen_Logo_Departments_PublicSafety_Concept2.jpg
NewKen_Logo_Departments_PublicWorks_Concept2.jpg
NewKen_Advertising_Banners_Concept2.jpg
NewKen_Advertising_Poster_Concept2.jpg
NewKen_Website_Concept2.jpg
NewKen_PoliceCar_Concept2.jpg
NewKen_PublicWorksTruck_Concept2.jpg
NewKen_NoticeSign_Concept2_Yellow.jpg
NewKen_NoticeSign_Concept2_Green.jpg
NewKen_NoticeSign_Concept2_Blue.jpg
NewKen_WayfindingSign_Concept2.jpg
NewKen_WayfindingSign_Example_Concept2.jpg
NewKen_ParkSign_Information_Concept2.jpg
NewKen_ParkSign_Welcome_Concept2.jpg
NewKen_ParkSign_Directional_Concept2.jpg
NewKen_Logo_Neighborhoods_Downtown_Concept2.jpg
NewKen_Logo_Neighborhoods_Parnassus_Concept2.jpg
NewKen_Logo_Neighborhoods_40Acres_Concept2.jpg
NewKen_Logo_Neighborhoods_MtVernon_Concept2.jpg
NewKen_Logo_Neighborhoods_PineManor_Concept2.jpg
NewKen_Logo_Neighborhoods_TheHill_Concept2.jpg
NewKen_Logo_Neighborhoods_Rossmont_Concept2.jpg
NewKen_Logo_Neighborhoods_ValleyHeights_Concept2.jpg
NewKen_WelcomeSign_Concept2.jpg
NewKen_Welcome_Poster_Concept2_Downtown.jpg
NewKen_Welcome_Poster_Concept2_MountVernon.jpg
NewKen_Welcome_Poster_Concept2_Rossmont.jpg
NewKen_Welcome_Poster_Concept2_Parnassus.jpg
NewKen_Welcome_Poster_Concept2_40Acres.jpg
NewKen_Welcome_Poster_Concept2_TheHill.jpg
NewKen_Welcome_Poster_Concept2_PineManor.jpg
NewKen_Welcome_Poster_Concept2_ValleyHeights.jpg
NewKen_Items_Tote_Concept2.jpg
NewKen_Items_Pins_Concept2.jpg
NewKen_Items_Hat_Concept2.jpg