New Kensington is about to enter an exciting new chapter with the implementation of the Smart Growth Revitalization Plan. It is important that the new identity incorporates this energy. We want to frame New Kensington as a lively and diverse sister city to Pittsburgh, a place filled with loads of potential and a growing population. Concept 1 celebrates this excitement through vibrant colors, rounded letter forms, and the exclamation point.

These days, people communicate via symbols more and more. Think of emojis or the like button on Instagram. By simplifying New Kensington into three symbols, we infuse a modern and forward-thinking feel to the city’s identity, all while creating a mental shortcut for the city. The rounded shapes of the letterforms and symbols give it a more approachable look, enticing people to stay and learn more. And the family of vibrant colors represent New Kensington’s long history of diversity, one of the elements that makes our city great.

With this simple, yet dynamic mark, this new identity will provide impact across all channels. Plus, there’s a great deal of flexibility within the system. The symbols can be used to communicate directional or important elements as well as for a maximum visual impact within advertisements. Color is used strategically for different city departments or even neighborhoods within New Kensington. Below you’ll find several possible applications of the brand: within advertising, day-to-day uses, wayfinding elements, and promotional items.

 

 
NewKen_Logo_Concept1.jpg
NewKen_Logo_Departments_Accounts_Concept1.jpg
NewKen_Logo_Departments_Parks_Concept1.jpg
NewKen_Logo_Departments_PublicSafety_Concept1.jpg
NewKen_Logo_Departments_PublicWorks_Concept1.jpg
NewKen_Advertising_Banners_Concept1.jpg
NewKen_Advertising_Poster_Concept1.jpg
NewKen_Website_Concept1.jpg
NewKen_PoliceCar_Concept1.jpg
NewKen_PublicWorksTruck_Concept1.jpg
NewKen_NoticeSign_Concept1_Blue.jpg
NewKen_NoticeSign_Concept1_Green.jpg
NewKen_NoticeSign_Concept1_Yellow.jpg
NewKen_WayfindingSign_Concept1.jpg
NewKen_WayfindingSign_Example_Concept1.jpg
NewKen_ParkSign_Information_Concept1.jpg
NewKen_ParkSign_Directional_Concept1.jpg
NewKen_ParkSign_Welcome_Concept1.jpg
NewKen_Logo_Neighborhoods_Downtown_Concept1.jpg
NewKen_Logo_Neighborhoods_40Acres_Concept1.jpg
NewKen_Logo_Neighborhoods_MtVernon_Concept1.jpg
NewKen_Logo_Neighborhoods_Parnassus_Concept1.jpg
NewKen_Logo_Neighborhoods_PineManor_Concept1.jpg
NewKen_Logo_Neighborhoods_TheHill_Concept1.jpg
NewKen_Logo_Neighborhoods_Rossmont_Concept1.jpg
NewKen_Logo_Neighborhoods_ValleyHeights_Concept1.jpg
NewKen_WelcomeSign_Concept1.jpg
NewKen_Welcome_Poster_Concept1_Downtown.jpg
NewKen_Welcome_Poster_Concept1_Parnassus.jpg
NewKen_Welcome_Poster_Concept1_40Acres.jpg
NewKen_Welcome_Poster_Concept1_TheHill.jpg
NewKen_Welcome_Poster_Concept1_MountVernon.jpg
NewKen_Welcome_Poster_Concept1_Rossmont.jpg
NewKen_Welcome_Poster_Concept1_PineManor.jpg
NewKen_Welcome_Poster_Concept1_ValleyHeights.jpg
NewKen_Items_Tote_Concept1.jpg
NewKen_Items_Pins_Concept1.jpg
NewKen_Items_Hat_Concept1.jpg